Using Google Analytics for WordPress

Using Google Analytics for WordPress

Are you aware of how your audience is reaching your website? In order for you to run a successful website, you should have a general idea of where your traffic is coming from. Fortunately, there is a tool offered by Google, which is a FREE service called Google Analytics. Over 50 million users are currently using it for their website. If you aren’t seeing the source of your site’s traffic, you’re missing out on ways to steer more traffic to your site to keep your customers engaged. With this article you will learn how using Google Analytics for WordPress is important for your website’s audience reach.

When building your brand or business, your main focus should be to gain the most traffic to your site to convert to potential consumers. Using Google Analytics can improve your future decisions based on data given by the statistics provided by this service. It will be able to break down the following:

using google analytics for WordPress, website visitors
(image via pixabay)

Website Visitors

Your WordPress website’s traffic may come from many various sources. Gaining a deeper understanding of each visitor will help you know what the stats mean when viewing Google Analytics for the traffic source of specific pages. One important part of using analytics is learning more about the visitors who are frequenting your WordPress site. You will learn about the geographical location of your visitors, along with what type of internet browser they are using while visiting.

It will also show during what times they are visiting your site. Interactions by users based on time can prove to be very useful information. Simply by finding a pattern of the most popular times of the day that your site is gaining views, you can use those same time frames to publish your next post. If there are conflicting time zones, ie you are asleep when you are gaining a lot of visitors, you could always schedule a post to automatically post on your behalf during that time.

Not only does Google Analytics break down how many visitors you’ve had during specific time frames. It also displays what marketing campaigns are successful, where exactly the visitors came from, as well as the number of sales you’ve made plus more features. Using this data correctly can help improve your site’s traffic enormously. You want to ensure that using the user data correctly in order to gain the most traffic to gain a higher audience.

Users Interacting With Content

With Google Analytics you can see clearly how your users are interacting with your WordPress site’s content. It will display the percentage of users that clicked on a specific link within your website. Along with many other features to help run tests on which type of content gains the most traction. Some ways to see what is working well is to run an A/B split test. This allows you to create specific experiments with help from Google Analytics to confirm maximum conversions. 

By allowing you to view the user’s activity patterns, you can focus your content around your viewers. This gives you the power to utilize the best strategies that currently work best for your website and to ignore the strategies that don’t help you gain users. By accurately using analytic data it leaves out any guesswork that may take up your time, leaving you to specialize on the pages that are working best, based on data-backed resources. This information also provides a way to help decrease your user bounce rate and help your page gain views. 

A/B Split Testing

So what exactly is A/B split testing? This is a specific technique used by data analyzers which allows you to view two different versions of the same landing page, determining how they are performing against each other. By comparing the two different pages you can see which one is doing better which will show higher viewer results based on performance. 

Many business owners may use A/B split testing to find out which landing page version is gaining them more conversions which will lead to generating higher income. A/B split testing can be used to measure specific elements on the landing page. This includes CTA (call-to-action) buttons or forms, changes in layout, color schemes, text fonts, certain images plus more. By determining the best landing page feature this can lead you to choose the best landing page variation layout that will give you the maximum results.

Traffic Sources

Google Analytics can provide you with a detailed description showing where your users are coming from. This could be from certain search engines, links from another site, or even a direct link. Included is a breakdown of the number of visitors from each of these sections. For example, the search engine category will break it down to specific search engines ie, Google, Yahoo, Duckduckgo, etc. With this breakdown, you will be able to see which search engine is most successful and where you can target more ads too. Another example could be social media referrals as a source. If you’re gaining a lot of traffic from Facebook or Twitter, you can direct more energy to use these platforms as a way to share specific content to reach your targeted audience.

Using these specific breakdowns of where your views are coming from will show you what is currently successful. You may even have the traffic coming directly from another website, this may be the time to partner up or have a guest feature post to collaborate. Google Analytics gives you the tools to get creative on who exactly you’re targeting.

using google analytics for WordPress, traffic sources
(image via pixabay)

Use Data to Improve Website Reach

So once you’ve gathered information from Google Analytics, what’s next? What should you do with the data you’ve learned from your WordPress site viewers? Here are some tips to help you:

  • Improve your WordPress website to reach your audience better. By knowing specific geographical locations and what type of browsers users are using; you may want to offer text in other languages or improve tech efforts.
  • Maximize traffic sources. Now is the time to invest your energy based on analytics results via which ads are working based on your A/B split testing landing page efforts.
  • Develop content strategy efforts to give your audience exactly what they are searching for or have sparked interest in.
  • Analyze current marketing campaigns to see which is gaining the most momentum.
  • Find low-performance ads or pages and work on improving those numbers.

Using your audience trends based on Google Analytics paints a clear picture of how to maximize your efforts using accurate data instead of trying to blindly guess what may be currently working. Every WordPress site owner should be utilizing Google Analytics for maximum user conversions.

Installing Google Analytics

As we mentioned earlier, Google Analytics is a free service that doesn’t require much effort on your part. In order to sign up, you simply need a Google (Gmail) active account.

  1. Make sure you are signed in with your Google (Gmail) account. If not, you will need to create a new Google account to use Analytics. Then continue to the Google Analytics page. 
  2. You will reach the homepage of Google Analytics. Follow the prompt to start your free account. You will be prompted to provide an account name, such as the name of your company.
  3. On the next page, you will be asked to choose what app version you are on. Select website (the other choice will be mobile app.) Then enter the name of your website, the URL, the country you are in along with the time zone. Click next, then you will see the Terms of Service agreement. Then you can choose “I agree” to go to the next page.
  4. Finally, you will receive your Google Analytics tracking code. Copy and paste this code in a safe place to use for future reference. You may then paste it to your site or use another method (a plugin like GA Google Analytics.) Once enabled you can track the visitors to your WordPress site. 


There are many benefits while using Google Analytics for WordPress websites. As you’ve discovered the many perks of this free service, just remember the following data you receive will benefit your website.

  • Who is visiting your WordPress website.
  • Where the visitors are coming from.
  • What exactly they do on the site once they land on your homepage.
  • How successful your page content is at attracting users.
  • How long they are staying on a specific page.

Remember to aim your focus on strategies that are currently working. Even low performing pages can teach you a lot about what you should work on improving.  Tracking your website’s user engagement will help lead you to what is successful, whether you are barely starting up a blog or running a full-time business. This proves to be a valuable tool for website owners of all types. This is why we recommend using Google Analytics for WordPress websites. If you’re interested in learning more about other services offered by Google check out our other article on Google Ads.